Custom On-site Briefings and Seminars

Customized solutions are available for corporations or agencies who desire a higher level of business etiquette intelligence. Trained consultants tailor sessions to your specific needs on-site. Our highly credentialed training facilitators provide interactive learning experiences to empower your team with knowledge and skills in protocol and etiquette, pertinent to your particular environment. Our audiences range from new professionals in the workplace to seasoned executives. For business, government, civic, academic, non-profit, social and more, The Protocol School of Washington provides the most comprehensive training available. Seminars include Outclass the Competition—Business Etiquette, Outclass the Competition—Dining Skills, How to Succeed in the International Arena, Dine Like a Diplomat, Customer Courtesy, and Polish Your Professional Presence.

Outclass the Competition

First impressions set the stage for further success. Savvy executives who practice proper business etiquette generate positive first impressions, which open doors to expanded business opportunities. Outclass the Competition will guide you through all these situations and more:

• How to Distinguish Yourself from the Competition
• How to Make an Entrance and Work the Room
• Handshaking – The Ultimate Greeting
• Introducing Yourself and Others
• Eye Signals
• How to Improve Your Mingling Proficiency
• Effective Business Meal Tactics
• Host and Guest Duties
• Silverware Savvy
• Styles of Eating – American & Continental
• The Silent Service Code
• Receiving Line
• Dining Dos and Don’ts

Dine Like A Diplomat

Dining skills are vital in the very competitive business environment. Today’s business environment includes discussions during meals, evening entertaining, and other social gatherings. Dine Like a Diplomat will guide you through all these situations and more:

• Business Entertaining
• Extending and Accepting Invitations
• Receiving Lines
• Host and Guest Duties
• Toasting
• Napkins
• Styles of Eating – American, Continental, and Asian
• Proper Utensil Handling
• World-class Dos and Don’ts
• Eating Various Foods
• Dining Dos and Don’ts
• Tipping
• How to Distinguish Yourself from the Competition
• How to Make an Entrance and Work the Room
• Handshaking – The Ultimate Greeting
• Introducing Yourself and Others
• Eye Signals
• How to Improve Your Mingling Proficiency
• Effective Business Meal Tactics
• Host and Guest Duties
• Silverware Savvy
• Styles of Eating – American & Continental
• The Silent Service Code
• Receiving Line
• Dining Dos and Don’ts

How to Succeed in the International Arena

Conducting business in the global marketplace can be daunting without specialized international protocol knowledge. The Global Stage demands attentiveness in key areas to ensure success. How to Succeed in the International Arenawill guide you through all these situations and more:

• Importance of Rank and Status
• Forms of Address
• Etiquette and Protocol Intelligence
• Pre-meeting Action Plan
• Negotiating to Win
• First Impressions are Lasting
• Rank and Status Awareness
• Business Card Protocol
• Electronic Communications
• Business Introductions
• Forms of Address
• Eye Signals and Eye Contact
• World-class Handshakes
• Global Communication Styles
• Global Conversation Skills
• Importance of Body Language
• Proper International Dress
• Traveling Smart
• Project Cultural Awareness
• Gift Giving Protocol
• Strategic Dos and Don’ts

Polish Your Professional Presence

First impressions set the stage for future business opportunities. A positive first impression is critical to business success and ensures you are taken seriously. Polish Your Professional Presence will guide you through all these situations and more:

• Importance of First Impressions
• Visual Impressions
• Vocal Impressions
• Verbal Impressions
• Image Through Dress
• Wardrobe Tips for Women
• Wardrobe Tips for Men
• Briefcases
• Importance of a Quality Writing Instrument
• Fragrance Management
• Smart Dressing for Professional Women
• Smart Dressing for Professional Men
• How Clothing Colors Impress
• Body Language

Customer Courtesies

Determining the critical loyalty factors of your customers is key in today’s competitive marketplace. The quality of your product and fair price are not the only reasons your customers will come back. The real competitive edge is establishing world-class service that sets you apart from the rest. Customer Courtesies will guide you through all these situations and more:

• Listening Skills
• Power of Positive Thinking
• Emotional Intelligence
• Eye Contact
• Appropriate Attire
• Dealing with Difficult Customers
• Smiling
• Conversation Skills
• Facial Expressions
• Suggestive Selling
• Warm Greetings
• Building Loyalty with Customers
• Entertaining the Customer
• Telephone Etiquette
• E-mail Etiquette
• Cubicle Etiquette

Why the Protocol School of Washington^®

The Protocol School of Washington^® is the most trusted name in the industry, celebrating more than two decades as the global leader in protocol and etiquette training and certification. The curriculum is professionally designed and embraces adult learning theories to engage your personal learning style. Skilled trainers, who are subject-matter experts, utilize interactive learning methodologies to provide a dynamic learning experience. Join a select group of more than 3,000 men and women trained by The Protocol School of Washington^®.

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The Protocol School of Washington^® | Post Office Box 676, Columbia, South Carolina 29202
Headquarters 803-407-4177 | Washington DC 202-575-5600 | Toll Free 877-766-3757 | Facsimile 866-848-4620
E-mail: info@psow.com | Web: www.psow.com

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